How to Manage Your Online Social CV
You may have heard recruiters talking about your online social CV and wondered what exactly they are referring to.
Essentially, this is your presence online in the context of your job search or career goals. Social media can be a real help when embarking on your job hunt or career planning but you need to ensure that your social profiles reflect the professional image you want employers to see.
Here, we share our top tips for turning your social media profiles into your own personal brand which will maximize your chances of finding a role ideal for you.
Use it to Network
The great thing about social media is that it allows you to communicate with people you might not necessarily meet in real life. Connect with businesses or people who work at companies you’re interested in and interact with any of their posts that interest you.
Although this may not necessarily lead directly to a job, it allows you to plug into a companies culture and gives you a clear advantage with recruiters if a suitable role does become available.
Use a variety of platforms when you are doing this and keep your tone consistent and professional across them all.
It is also a good idea to use your real name on each social media network so that you are easily identifiable to potential employers.
Don’t Forget about LinkedIn
Recruiters regularly use LinkedIn as a tool to source talent, so use it as your online CV. Build a unique profile and keep it interesting and up to date. This is the most professional social network so choose your profile image carefully. A professional head shot is going to work better rather than one of you at a party for example.
Always Include your Contact Details
There’s no point in creating the perfect social media profiles if you don’t include your contact details. Recruiters can drop into your direct messages but the more professional and preferred route of contact is still via telephone and email.
Check Your Spelling and Grammar
Correct spelling and grammar are not only crucial in a standard CV but also on your online profiles. Ensuring your social media profiles are free from spelling errors and are grammatically correct is key to creating a good impression. If this is something that you struggle with, perhaps ask a partner or buddy to keep an eye on your posts for you.
Be Polite and Courteous
Social networking doesn’t only involve posting content about yourself. Think of it as a real life social situation where you would interact and discuss your own ideas as well as asking others about themselves. Share information, offer praise, always reply to comments and give thanks for any compliments you receive.
Consider Having Separate Social Accounts
If necessary, have separate personal and professional social media accounts so that you don’t have to worry about any off duty posts working against you. You could keep your professional profiles public and your social accounts private if you feel you need to.
Keep it Real
While social media networks can certainly help you find a job, they are unlikely to do it on their own. Remember to continue networking in the real world and combine both mediums when appropriate.